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March 13, 2014 4:00 PM

Posted on: March 13, 2014 4:00 PM

WHAT IS FASHION?

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Posted on: January 13, 2014 3:56 PM

WHAT IS FASHION?

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Posted on: December 3, 2013 5:21 PM

WHAT IS FASHION?

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Posted on: October 26, 2013 5:31 PM

WHAT IS FASHION?

Click on the image to find the answer...

 

Posted on: September 12, 2013 4:09 PM

THIS IS SO COOL!!!...

REALLY! We have been planning to launch a new blog about fashion and fashion designers here in Las Vegas, when we get an email from the PR of Fashion Show Mall this week inviting us to their FALL FASHION PREVIEW show.

What a way to launch! Vickie and I are so excited about this...

Fashion: Las Vegas Style - The blog by FYI mediaworld Photographic

Las Vegas is a unique city with unique people and attitudes. The city is vibrant and exciting. The people are incredibly talented and creative. This is a city of gamblers and risk-takers, and our fashion esthetic screams it out loud and proud!

Vegas fashion starts in Vegas and belongs to Vegas, but it also transcends Vegas. It brings the Vegas attitude to everyone who wears it - and to the world - everywhere it is worn.

Vegas fashion is not Paris style, Milan style, New York, Rome, or L.A. Style. The image of Las Vegas fashion is distinct - the standard of high fashion, presented Vegas Style. It must have its own unique voice.

We introduce Fashion: Las Vegas Style - the blog to give Las Vegas fashion and style that voice in the world.

FYI mediaworld Photographic wants to put Las Vegas on the world fashion map as a major player, where it belongs.

Enjoy, and visit often!

Frank & Vickie


Posted on: August 27, 2013 7:27 PM

BIG CHANGES!...

Big changes are happening here at the FYI mediaworld Photographic studio. We are constantly growing and it's always so exciting!!!

Because of the increased demand for our Apparel and Fashion Accessory Product Line Photography services, we've had to hire on two new staff members to help run that section of the studio.

I am pleased to introduce Manny & Kim -

Have a browse through the new section of our portfolio and check back often as it continues to grow.

 

Our Entertainment and Corporate Portrait services will still be available, and the portfolio can be accessed by clicking on the image here -

or from the menu at the top of the page.

This is still a very important part of the work that FYI mediaworld Photographic offers, and I encourage the entertainment and corporate communities to continue looking to us to create the most effective promotional portraiture in the industry.

 

Posted on: July 31, 2013 5:04 PM

SUCCESS!!! AND REALLY GOOD FOOD...

Our recent ribbon cutting event was a smash hit, as you can see by the picture above. Lots of folks dropped by and everyone had a great time. Click here to see more pics.

Thank you to the Las Vegas Metro Chamber of Commerce for their part in promoting this event, to J.B. and The Chefs Catering crew for providing such delicious food, to Bonjour Euro Bakery for the yummy happy face cookies, to Anne for the fabulous music and to everyone who attended!

 


Posted on: July 27, 2013 6:40 PM

STARING CONTEST...

Eyes Project sample photo. Photo by FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

We all love to watch things happen. Society and popular media promote the obsession of watching vigorously.

But very often actually doing something is frowned upon, and sometimes even restricted, by society as a whole, our closest relations and even ourselves... including the act of watching. We prefer to remain anonymous as voyeurs.

This project is a visual commentary on the duality of a denial driven lifestyle in a voyeuristically obsessed society.

I am looking for volunteers who are willing to pose for me behind the curtain and peek through the hole, watching me do the work of photographing them watching me. This is a large scale project with the target of photographing 100 sets of eyes.

The intent is to create an installation of life sized prints that the viewer must walk through, giving them the feeling of being surrounded by all these endlessly unblinking staring eyes.

Please contact Vickie at fotoinfo@fyimediaworld.com or 702.731.3991 to set up a shoot. It is really a quick, fun and painless process.

 


Posted on: July 2, 2013 4:44 PM

HAPPY 4TH OF JULY!!!...

American flag. Photo by FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

July is the month to celebrate - and Vickie and I are inviting all of our Las Vegas friends to come join us at our studio!

With the success of the business expo and the momentum that event generated for us, we finally decided it's the right time to have a Ribbon Cutting to officially introduce the studio to the world! We are so proud of our 1,800 square foot studio and want to share our happiness, so we asked the Las Vegas Metro Chamber of Commerce to work with us and put the event together.

WHEN: Friday, July 26 - 3:30-5:30 p.m.
WHERE: 3079 West Tompkins, Las Vegas, NV 89103
(North of Tropicana, West off Dean Martin Drive)

July 4th celebration. Photo by FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

We're looking forward to having this event and hope everyone drops by the studio for live music, catered hors d'oeuvres, drinks, and happy-face cookies! I love the happy-face cookies!

There will be a business card draw held at 5:30pm for a chance to win a FREE PORTRAIT SITTING ($500 value!)

If you are in the Las Vegas area and want to drop by, be our guest, we'd love to have you! This is going to be a great opportunity for networking, touring our facility, having some laughs and viewing samples of our photography.

Just call the studio at 702.731.3991 or drop us an email to fotoinfo@fyimediaworld.com so we get an idea of how many people to expect. See you here!

 


Posted on: June 15, 2013 2:35 PM

THE GREATEST SHOW ON EARTH!!!...

The greatest show on Earth! Las Vegas Metro Chamber of Commerce Business Expo June 12 2013. FYI mediaworld Photographic expo studio style booth with studio manager Vickie Mros. Photo by FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

The picture above is my studio manager, Vickie, standing at our booth at this year's Las Vegas Metro Chamber of Commerce Business Expo.

This was the first time I set up a booth for my studio at a business expo, and I gotta tell you - IT WAS AMAZING!

We set up the booth to shoot my photo caricatures for people who came by to see us, just to have a good time doing some fun shooting for people, and give out some good will. We hoped we would be busy, but WOW! We got hammered! I could not keep up with everyone who wanted to sit for a portrait. Vickie and I couldn't believe how much everyone loved these things. It was fantastic.

We got to meet a lot of really fabulous people there, and it was so cool to be a part of such a high-energy event. Thank you to everyone who dropped by our studio booth to check us out and sit for a caricature. Vickie and I loved every minute we got to spend with all of you.

Photo caricature. Las Vegas Business Expo 2013. Photo by FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

Click on the image to check out all the photo caricatures. If I made one for you, but you couldn't get back to us to pick it up, you can download a high rez version and print it.

 


Posted on: March 27, 2013 3:04 PM

New Photo Art Series - COLOR BLOCKING...

Success Depends on Public Image - Perception is Money... Blog Photographic post March 27, 2013. Waiter with attitude photo by FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

I've just completed a new series of Photo-Art works I call Color Blocking.

Color Blocking is a technique I developed whereby I block out an image into its set of subtractive primary colors Red, Blue and Yellow, sometimes adding either Black or White accents.

As I control the amount that each color blocks out, the process seems to strip away the veneer of the scene, unveiling the underlying intrinsic truth, allowing it to speak in a simple, powerful, vibrant and captivating way.

Have fun checking out my COLOR BLOCKING series here.

 


Posted on: March 27, 2013 3:04 PM

Success Depends on Public Image - Perception is Money...

Success Depends on Public Image - Perception is Money... Blog Photographic post March 27, 2013. Waiter with attitude photo by FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

Welcome back to my talk about the relationship photography has with business messaging and how advertising photography effects brand perception and deeply influences sales success. To read the previous post in this series, click here.

The topic of today's post:

Your business success depends exclusively on the image consumers have of it.

What drives perception? When is perception created and solidified? How does this shape consumer behavior? These are all very powerful, important questions that directly affect the relationship consumers will decide to have with your business.

Perception is how we interpret the world. It is how we define our personal version of reality, based on data collected by our senses. Our mind processes the data through our experience and emotional state and prioritizes it. If the processed data is ranked as a high enough priority, it is acknowledged as immediately useful. Otherwise, it is filed into our memory for future reference.

Through our perceptions, we form beliefs about what we encounter in the world. These beliefs imprint the images that we carry around with us and become the filters we use to decide what actions we take. We use these images as cue cards. When we encounter something new, we compare it to the most similar image we can find in our belief system and assign those beliefs to that new encounter. We then act accordingly.

These assigned beliefs are what dictate first impressions. Initial associations are the most robust beliefs and have the strongest influence on our actions. This is why your business success depends exclusively on the image consumers have of it. A negative association will make it next to impossible to generate the sales needed to stay viable in the marketplace.

In the next segment, I will discuss how first impressions drive behaviors.

Take time to reflect on what influences your buying decisions to better understand how all consumers decide. You will find that the first time you are exposed to a company through a photographic image is the strongest and most decisive factor, and the opinion you formed immediately at that time colors all your future thinking about that company.

Perception is money.


Posted on: February 28, 2013 2:32 PM

FASHIONABLE VEGAS!!!...

STYLE STORIES. The Blog Photographic. FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

I've just finished two new exciting photo series and updated the website!

The first is a series of rich, sensual fashion stories shot around the Strip, telling the story of how to dress when partying Vegas style.
This was such an amazing, challenging series to develop and create. I'm gonna have stories about the adventures behind producing all these images for years! It's a really fun series, and I am very proud of it.

Check out STYLE STORIES here. You will love it!

 

MASTER CLASS. The Blog Photographic. FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

This next series really is special to me, having been a professional musician before starting my photography career!

I have had the opportunity to meet some of the great jazz musicians in town who played with the likes of Sinatra, Bennett, Martin and many other amazing acts that brought this town to life and continue to play here. These guys were kind enough to sit at my studio and allow me to make amazing, inspired portraits of them just riffing away.

You really gotta check out MASTER CLASS here.


Posted on: January 2, 2013 3:57 PM

HAPPY NEW YEAR!!!...

Happy New Year snowballs. The Blog Photographic. FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

WOW!

2012 ended HOT here at the studio! November and December were crazy busy!

We were invited to be judges for the Fitness America competitions here in Vegas -

Fitness America 2012 judges badge. The Blog Photographic. FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

That was a blast! Congratulations to all the competitors!

We also finished up a project with Paiste USA -

Lanise Hughes and Paiste USA. The Blog Photographic. FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

Lanise Hughes is fabulous to work with!

We are also in the middle of an exciting new fashion project that is going to be just amazing!

Here's to all that 2013 has in store for us!

Drinks and noise makers. The Blog Photographic. FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes


Posted on: October 14, 2012 6:04 PM

About Photography and Your Business - Perception is Money...

About Photography and Your Business - Perception is Money... Blog Photographic post October 14, 2012. Credit card payment photo by FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

Over the next few months I will be talking about the relationship photography has with business messaging and how advertising photography effects brand perception and deeply influences sales success.

The topics I will discuss are:

1. Your business success depends exclusively on the image consumers have of it.

2. The first impression creates the strongest and longest lasting perception.

3. A great public image equals customer attraction, customer loyalty and financial success.

4. Photography is the only way to directly and immediately effect consumer perceptions.

5. People respond instantly to photographic images.

6. Photographic imagery effects consumer opinion in the strongest, most persuasive manner, over and above any words or drawings.

7. Photography portrays a truth and honesty that is irresistible to the viewers thinking and imprints an opinion deep in their minds.

8. A poorly considered and crafted photograph will cause deep and serious damage to the perceived reputation of your business in the mind of the consumer.

9. It is vital to the success of your business that you work with an experienced professional photographer to carefully craft and control the image of your business message, to prevent damaging your business' reputation and to maximize the positive lasting impression on the consumer.

10. A properly designed and executed photographic image of your business message will attract customers faster and in greater volumes, and increase sales per customer more than any other type of communication.

Take time to reflect on what influences your buying decisions to better understand how all consumers decide. You will find that the first time you are exposed to a company through a photographic image is the strongest and most decisive factor, and the opinion you formed immediately at that time colors all your future thinking about that company.

Perception is money.


Posted on: September 5, 2012 4:39 PM

Website redesign!!!...

The FYI mediaworld Photographic black-white logo. FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

I figured since I just rebuilt the blog Photographic, why not do a redesign of the FYI mediaworld Photographic website as well?

Actually, there were a few more reasons to redesign the main site. One is because I had to add an FYI mediaworld Publishing section for the new book we just finished! It's called - READ ME! An Instruction Manual for Smiling.

The other is because I wanted to include more of my portfolio in the main section and create a separate Photo-Art display section.

Check it all out!


Posted on: August 24, 2012 8:11 PM

Blog rebuild!!!...

The studio manager desk. FYI mediaworld Photographic, professional fashion, beauty, style photographer creating art, advertising, promotional photography, Las Vegas, Nevada, copyright Frank Illes

Welcome to the new Blog Photographic here at FYI mediaworld....

STAY TUNED!


   


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